International Marketing & Brand Management - Magisterprogram

This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is one of Sweden’s most popular MSc degree programmes.

The programme is designed to increase your ability to solve complex problems and strengthen your decision-making skills. Teaching methods include case studies, seminars, presentations, team work, problem-solving exercises, and hands-on real-life business projects. The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.

Specialisation tracks

The initial fifteen weeks of the programme are organised into two tracks.

When applying to this programme, you must also select which track you want to follow, either a more management-oriented perspective or a perspective that puts an emphasis on consumer and cultural aspects.

In addition, you will be able to choose courses that will give you the type of specialisation that you prefer within the broader area of international marketing and brand management.

International Master Class

Students with exceptional study results during the first semester at this programme, may compete for seats at the International Master Class (IMC) programme. An International Master Class is a highly competitive opportunity to go on an exchange semester after finishing your Master’s studies at LUSEM.

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

The Lund University School of Economics and Management's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L'Oreal and Ikea.