Strategisk kommunikation - Masterprogram

The programme provides students with an understanding of strategic communication and the closely related fields of organisational communication, public relations and brand communication.

The aim is to give in-depth knowledge about communication processes and how they are interrelated.

In terms of professional roles, recent developments have shifted the focus from operational skills to more advanced strategic knowledge. Professionals need an in-depth understanding of strategic communication and its role in society.

The programme develops both a theoretical and practical understanding of strategic communication. Research and education are closely linked as all teachers are themselves educated to PhD level and are actively engaged in research. The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures and case studies.

The programme is based on plenty of group assignments and presentations, allowing you to develop supplementary skills, which are attractive on the job market. Working in international classes with fellow students from all over the world, you acquire cross-cultural competence and build networks important for a strategic communication professional.

The programme offers students solid theoretical knowledge, applied research methods, as well as skills pertaining to a range of current areas and challenges. During the third semester of the programme, it is possible to choose from elective courses in strategic communication to further develop your profile, to choose an internship course, or to apply for an exchange semester at one of Lund University’s international partner universities.

On completion of the programme, our graduates have the necessary skills for a career in communication as well as for research.